Press & Media Kit

Everything you need to write about ClarityDo.

Logos, brand colours, product screenshots, fast facts and approved copy — all in one place. Use it freely. If something's missing, just ask.

At a glance

The fast facts.

The short version for a sidebar, a fact box, or the top of your draft.

What it is
A decision systemyour productivity needs
Category
Productivity& personal growth
Platform
iPhone, iPad & AndroidiOS · App Store · Google Play
Pricing
$69.99 / yearearly-user pricing
Business model
Subscriptionno ads, no data selling
Press contact
Contact the teamwe read every message
Developer
Strategic FulcrumsPvt. Ltd.
Country
Indiawhere we build
Founded
May 2025company founded
App Store ID
6753941393launched Nov 21, 2025
Google Play ID
com.claritydo.claritydolaunched Nov 30, 2025
Approved copy

How to describe ClarityDo.

Use any of these as-is. Tap Copy to grab the text. Pick the length that fits your piece.

One-liner

ClarityDo is a decision system for real life — it helps you tell the difference between staying busy and actually moving your life forward.

Short — ~50 words

ClarityDo is an app for iPhone, iPad and Android that goes beyond task management. Instead of measuring how much you do, it scores every action by the movement it actually creates — separating the work that maintains your life from the work that elevates it, so your effort finally compounds toward the life you want.

Boilerplate — full

ClarityDo is a decision system for productivity, built for mobile by Strategic Fulcrums Pvt. Ltd. Most productivity tools help you do more, faster — and still leave you wondering why nothing seems to move.

ClarityDo takes a different approach. It separates what maintains daily life under Maintain from what actually moves it forward under Elevate, asks why before any action enters the system, and surfaces a Movement Index that shows where effort actually went. The result is the first system that answers not just what to do — but whether it was worth doing.

There are no ads, no locked features, and no data selling. One subscription unlocks the entire system from day one.

Brand assets

Logos & lockups.

Download what you need. Please don't recolour, rotate, stretch or add effects to the mark — keep clear space around it equal to roughly half the icon's width.

App iconPNG · 1024×1024 Download
ClarityDo
Wordmark · primarydark text, for light backgrounds Download
ClarityDo
Wordmark · lightreversed, for dark backgrounds Download

ClarityDo and the ClarityDo logo are trademarks of Strategic Fulcrums Pvt. Ltd. The underlying software and creative work are protected by copyright.

Brand colours

The palette.

Indigo leads; periwinkle supports. The accent hues map to meaning inside the app. Tap any swatch to copy its hex.

Indigo
#4F46D6
Periwinkle
#8B86F0
Deep Navy
#1A2140
Magenta
#E5398E
Green
#28A766
Amber
#F0A04B
Product screenshots

Shots you can use.

Pulled straight from the app. Right-click to save, or get in touch for full-resolution and additional screens.

ClarityDo home screen
Home · the bigger picture
Mapping the four areas of life
Setup · four areas of life
Planning a day with reasons
Plan · a reason behind each task
The Movement Index
Movement Index · where effort went
Get in touch

Talk to a human.

Working on a story, a review or a feature? We'll get you what you need — quotes, assets, early access.

Press & media

We reply to every message.

  • CompanyStrategic Fulcrums Pvt. Ltd.
Good to know

A few useful notes.

ClarityDo is available on iPhone and iPad via the App Store, and on Android via Google Play. There's one plan — early-user pricing of $69.99/year — and it unlocks the full system, with no ads or locked features.

Need something specific — a founder quote, additional screenshots, or review access? Contact us and we'll sort it quickly.

ClarityDo is a product of Strategic Fulcrums Pvt. Ltd., India. It is not affiliated with any other app or company using a similar name.